What are KPIs and which KPIs are more Important

What are KPIs and what they measure? The measurement of KPI (Key Performance Indicators) is essential when it comes to analysing and measuring our Marketing Online activity. This is why it’s important to know them and analyse them, as a good KPI management will yield better results for out Marketing campaign. For this reason a periodical research, […]

Read more
Marketing Research: how to carry on a good one?
investigación de mercados

Marketing research can give a clear vision around new products and services that could be of interest for your business. Even if you sell well established products, a marketing research can provide the necessary insights to understand if your company is meeting all the clients’ requirements and expectations. As an example, a marketing research could […]

Read more
What Is SEO Content? A Guide to Creating Content for SEO
SEO Content

If you’re relatively new to the world of search marketing, you may have heard the term “SEO content” being thrown around in marketing meetings. This beginner’s guide is designed to answer three questions: What is “SEO content”? What types of SEO content are there? And, what is my SEO content strategy? If you have any […]

Read more
Who Are The Most Followed In Instagram In 2017?

Is your favorite singer the most followed on Instagram? Social media is the intersection of tech and culture, and Instagram happens to be the fastest-growing social media site at the moment with more than 700 million users. Most of those users, like me, don’t have 50 million followers and post pretty sporadically. What follows is a list […]

Read more
The 6 World Richest YouTubers in 2017
Pile of gold with YouTube logo

YouTubers, Instagramers…Most people spend their lives working on their education in order to pursue a career, following common sense. They would frown and look down at who would spend whole afternoons smirking and shrieking to an imaginary audience instead of looking for a real job. Surely, they have to change their vision of life a little […]

Read more
Customer Segmentation In eCommerce

Customer segmentation you can operate and use to tailor your Marketing messages You hear over and over that you should not be doing one-size-fits-all marketing but customer segmentation and tailoring messages instead. Why? Because segmenting customers based on their behavior eliminates the guesswork – they literally show you what marketing works with them so you […]

Read more